Keynote Talk – Reformatting an Industry: The Rise Podcasting as a Cultural Form and Business<\/strong>
\nThurs. April 13, 4:00-5:30pm in Elvehjem L140<\/p>\n

Ever since the term \u201cpodcasting\u201d was selected as the word of the year in 2005 by the New Oxford American Dictionary, podcasting has been full of promise, as both a cultural form and a new media industry. But it took until Serial\u2019s break out in 2014 as the fastest-downloaded podcast ever and the emergence of a \u2018\u2018thriving mini-industry\u2019\u2019 made up of advertisers, venture capitalists, and tech start-ups to spark renewed attention to this not-so-new media form. While it has come a long way since its humble beginnings as a largely amateur and hobbyist activity, podcasting still sits uneasily at the intersection of professionalized industry and critical and accessible public outlet for new voices. In this talk, Adam Sachs, former CEO of Midroll Media and founder\/host of the Wolf Den podcast, will discuss his experiences in this burgeoning industry, and the implications it has for free-enterprise in the United States. Sachs will address questions such as: \u201cHow has increasing industrialization affected podcasting over the last decade?\u201d, \u201cHow has podcasting\u2019s professionalization affected its cultural impact and potential?\u201d and \u201cWhat does the future of podcasting look like?\u201d<\/p>\n

Adam Sachs is currently the Entrepreneur in Residence at The Chernin Group and the former CEO of Midroll Media, a leading podcast network that produces and monetizes some of the world\u2019s most popular podcasts, including “WTF with Marc Maron” and “Comedy Bang! Bang!\u201d Midroll is the parent company of Earwolf, home to top-ranked comedy podcasts, the recently launched “Katie Couric”, and the country\u2019s top parenting show, \u201cThe Longest Shortest Time.\u201d Sachs led the business through bootstrapped growth and innovation, including the launch of the podcast industry\u2019s first premium subscription service, howl.fm, and he hosted his own podcast, \u201cThe Wolf Den,\u201d about the future of podcasting and digital media. He was named one of Inc. Magazine\u2019s top \u201c30 Entrepreneurs Under 30\u201d in 2011.<\/p>\n

This event is sponsored and supported by The University Lectures Committee Fitch Fund, The Department of Communication Arts, The School of Journalism & Mass Communication, The Center for the Humanities and the Sound Studies Borghesi-Mellon Interdisciplinary Workshop in the Humanities, with support from Nancy and David Borghesi and the A. W. Mellon Foundation.<\/p>","excerpt":"

In this talk, Sachs will discuss his experiences in this burgeoning industry by addressing questions such as: \u201cHow has increasing industrialization affected podcasting over the last decade?\u201d, \u201cHow has podcasting\u2019s professionalization affected its cultural impact and potential?\u201d and \u201cWhat does the future of podcasting look 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